Nicolas Sarkosy

VAT Reduction – Complete waste of time?

Uncategorised By Feb 07, 2009

The 2% ish reduction isn’t enough to bring prices down to the next optical price so what has happened? Some retailers still price in store at the ‘old’ price and take the hit at the till. Good for them – I guess the loss of sales for not being quite as obviously competitive is cheaper than the cost of the many thousands of new price signs that they would need to print. Too many retailers have just increased margins to compensate.